I recently wrote about Miss Universe South Africa 2023 and I felt that it was fair to write about Miss S.A. 2023, especially since I have a few concerns as a South African and a pageant lover.
Miss South Africa 2023 is 25-year-old Natasha Joubert. She is a marketing graduate and clothing business founder. She became Miss S.A. in August 2023 after a long year of filming the organization's new reality TV show, 'Crown Chasers'.
The night of her coronation is where she made big and bold promises to her country, which came as a huge surprise to me because she did not show any previous interest in education. It became very alarming to me because she had a previous 'advocacy ' , which focused on fashion, which made sense as she claims to be a fashion designer. The fact that, that 'advocacy' was dumped like a hot potato, without any follow-up on the designers who were featured and had their clothing items sold. It became very clear that her 'advocacy' was just to be seen as an eligible candidate to compete at Miss Universe 2020, despite coming 2nd runner-up in Miss South Africa 2020.
Her new advocacy, which is conveniently named after her, sounds more like a fashion line then a medium to help others. It sounds too self-centered based simply on the title to me, especially considering that she does not have the funds herself to fund students, she as an individual cannot fund any students' studies.
I am disappointed as I feel like the Miss South Africa brand has declined rapidly after her coronation. The Miss S.A Instagram page feels like a constant advert show, like the ones on DSTV that constantly just play adverts. It doesn't make sense to me, how do these sponsorship and adverts line up? She advertises items that are too expensive for the average South African and that's all that the Miss S.A organization posts. It feels like the Natasha and sponsor show. What happened to Miss South Africa being a role model and an inspiration for positive change in society? Everything feels a little too fabricated and self-serving.
I sincerely hope that things change for the better this year and that charity and helping others can become a key focus of the Miss S.A. brand. There is not enough information nor engagement about her advocacy. Apparently only 51 people are receiving her busary and it's only for one year. That does not make sense to me because why would anyone start a degree that they cannot fund themselves when the busary only covers one year of tuition? Does this busary include food, transport, sanitary needs? It's all about magazine covers and "growth", but what about helping others grow too, as an instrument for positive change as a Miss South Africa. How is leaving someone with a half-baked degree help?!
Beauty is an important factor as this is a beauty pageant but pageantry is about so much more than being the best looking or most hard-working person in the room.
We also have not seen any of the Miss S.A. team being posted on the official Miss South Africa Instagram page like they used to be in the past. It was lovely to see and hear from the team and get to know all the people who make Miss South Africa, the most looked forward to pageant nationally and even overseas, our production is top-tier.🇿🇦 Why have the Miss S.A. team stopped receiving their flowers?
Question of the week: What are you thoughts on Miss South Africa 2023?
All my love ♥️
Ruthy
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